That ad is so 90s that it should've been parodied on the Bill Nye show.
Hypercolor - a brand of thermochromic clothing that changed color when it warmed up - was a very narrow slice of popular culture, lasting only about a year in the popular culture of the time.
The science behind the thermochromic dye was pretty cool, similar to that used in touch-sensitive thermometers, but the fabric and its dye wasn't built for long-term wear.
Sadly, though, after a handful of washes, or one laundering misstep in too-hot water, the magic powers faded and the shirt froze permanently into a purple-brown mushy color. (source)
If you want a hypercolor shirt, the easiest way is probably to make one of your own.
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